It's not just training. It's commitment.
There is something that differentiates those who train from those who live the sport: mentality. It's not a question of genetics, or of luck. It's a matter of purpose, of getting up even when there's no motivation, of keeping to yourself 365 days a year.
At 365 PROJECT we don't just sell a gym towel, we sell a reminder of why you started. Every time you unfold it on a bench or wipe your sweat away, you're reaffirming your commitment to the best version of yourself.
The meaning of 365 days
There are no shortcuts. Every day counts. There are no perfect days, but there are days that add up.
365 PROJECT was born from that idea: Reaffirming that perseverance is stronger than motivation, that small repeated habits create lasting results. Our sports towel isn't just an accessory; it's a symbol of that consistency.
Because training one day is easy. Training every day, even when you don't feel like it, is what defines those who move forward.
“Don't throw in the towel” isn't a phrase, it's a promise
The motto of 365 PROJECT is more than a metaphor. “Don't throw in the towel” means not giving up in the face of tiredness, routine, or fear of failure. Each gym towel with an adaptable hood and zip pocket represents that mentality: functionality, discipline and character. Designed to perform with you, to accompany you when the body says enough and the mind says one more.
“For me, the 365 PROJECT towel is not just an accessory. It's part of my progress. It reminds me that no matter the day or the tiredness, but that I have to keep complying with myself.”
Diego Llorens, hyrox athlete.
The purpose: to inspire a community that won't give up
365 PROJECT isn't just a brand, it's a movement. A community of people who strive, who do not look for excuses and who understand that progress is not measured only in muscles, but in mentality.
Every product we create, from our premium microfiber towel, with an adaptable hood and a zipper with a pocket, to the content we share is made to remind you that you too are part of something bigger: a community that gets up, trains and improves, day in and day out.
“There's something powerful about surrounding yourself with people who share your purpose. 365 PROJECT isn't just a product, it's a way of thinking. It's feeling like you're not alone in the process.”
Rodrigo Alapont, developer and designer of 365 PROJECT.
Discipline as a lifestyle
There are good days and bad days, but what counts is to keep going. The 365 mentality is not about being perfect, but about being constant. To get up, even if it hurts. In taking care of every detail, even if no one sees it. In moving forward, even if progress is slow.
That's why our sports towel symbolizes more than an accessory: it represents that mentality that never gives up. It's light, functional and sturdy, just like the people who use it.
Every stitching, every design and every word that the 365 PROJECT brand carries is designed to remind you of the same thing: that the results are built drop by drop, day after day.
A daily reminder of who you are
365 PROJECT is your commitment to the version of yourself that you said you would be. 365 days. No excuses. Without pauses. Because training isn't just about moving weight, it's about continuing to move forward.
Join the 365 PROJECT movement and train with purpose. Don't throw in the towel, make it part of your story.
